At the end of the M27, continue on the A31. Turn left onto the A338 and continue for approximately 10 miles. At the roundabout continue straight ahead following the signs for Bournemouth Town Centre WEST. Turn off at the roundabout signposted BIC, West Cliff and Beaches. Take second exit at next roundabout and left at the following roundabout.
Follow the road along, the hotel is on the left towards the end of Priory Road.
The Hotel Car Park is just below the hotel on the left.